Tata Play, the Indian satellite television company, has reportedly announced to add Lionsgate Play into its Play Binge platform, allowing users to stream myriad of content from various sources through a single window.
A few months back, Tata revealed that everyone could now access the Play Binge app instead of just those with valid DTH subscriptions.
The OTT aggregating site already offers a sizable collection of films, TV shows, unique content, and channels from over 14 streaming services. Users can now watch movies including John Wick: Chapter 3, Angel has Fallen, Gaslit, Tokyo Vice, Knives Out, and more for INR 299 a month owing to Lionsgate Play's new availability as an add-on subscription on Tata Play Binge.
Tata Play Binge also compiles content from other streaming services besides Lionsgate, including Disney+Hotstar, SonyLIV, ZEE5, Voot, MX Player, Hoichoi, ReelDrama, NammaFlix, Planet Marathi, Chaupal, SunNxt, ShemarooMe, Hungama Play, Voot Kids, Eros Now, DocuBay, Epic On, and CuriosityStream.
Tata Play's chief commercial and content officer, Pallavi Puri stated that Tata Play Binge becomes more dynamic with each new addition, and OTT content consumers are more likely to give it substantial consideration. Users will gain access to more premium and high-quality content with Lionsgate Play, notably from Hollywood.
Meanwhile, Amit Dhanuka, the executive vice president of Lionsgate Play, stated that the OTT market in India is constantly changing. This service is easier to access and discover information in a saturated market, which helps both brands reach more customers. With this collaboration, the firm can provide the best premium content at an accessible price with an improved watching experience,
Tata Play Binge offers different plans that let customers view material from their preferred source, with the most expensive package (Elite plan) providing subscribers with content access from 11 OTT sites.
In order to increase its television-cum-OTT (over-the-top) services in integrated packages, Tata Sky relaunched as Tata Play in January. As part of its Binge plans, the direct-to-home (DTH) network introduced Netflix to 13 OTT platforms, such as Amazon Prime Video and Disney+Hotstar.