• Thu. May 23rd ,2024

Tata Group forays into consumer digital economy space with Tata Neu


By   Omkar Patwardhan

Date: Apr 09, 2022

Tata’s new app will be available on iOS, Android, and Tata Digital website enabling access to a range of its consumer brands

Tata Group has finally launched the much-awaited super app ‘Tata Neu’, underpinning the company’s goal to overtake Amazon and Jio Platforms in the consumer digital economy space of India.

Natarajan Chandrasekaran, Chairman of Tata Sons, stated that the group is committed to equip today’s businesses for the digital world and in terms of consumer, combine them into a unified platform capable of offering an omnichannel experience.

Mr. N Chandrasekaran promoted Tata Neu’s core offerings which include loyalty, power of choice and a seamless experience, ultimately providing a satisfying On Tata experience.

With Tata Neu, users will gain access to a spectrum of services from Tata’s multiple consumer brands across tech, fashion, hotels, groceries, gadgets, finance, health, and travel on iOS, Android, and Tata Digital website.

According to Pratik Pal, Tata Digital CEO, the bunch of brands has an overall consumer base of 120 million users with 2,500 offline stores and an app footprint of 80 million across its digital assets.

Some of the brands incorporated into the new platform include online grocery provider BigBasket, consumer electronics store Croma, e-Pharma Tata 1Mg, Hospitality firm Indian Hotels Company (IHCL), e-commerce page Tata CLiQ, fashion retailer Westside, and coffee chain Starbucks.

Moreover, it will also house low-cost airline brand Air Asia, direct-to-home service provider Tata Play, and food delivery service platform Qmin.

As quoted by Chandrasekaran in his latest LinkedIn post, Tata Group’s other consumer brands such as airline brands Vistara and Air India, automaker Tata Motors, luxury product brand Titan, and jewellery maker Tanishq will be added to the app in near future.

Recognized as one of India’s biggest conglomerates, Tata Group already started testing the app – which the company has been working on for couple years - within its employees for the last six months.

Source Credit: https://www.moneycontrol.com/news/business/tata-group-officially-launches-much-awaited-super-app-tata-neu-8330271.html


Omkar Patwardhan

Omkar Patwardhan started his professional career in the hospitality industry. Having nurtured a deep-sated passion for words however, he found his way into content writing and now pens down articles for numerous websites, including Little Saigon Collective, spanning the sectors of business, finance, and technology.

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