Apple Inc., the renowned American technology organization, has reportedly announced the latest iteration of its budget iPhone, which can connect to ultrafast 5G wireless networks, an update that has been present on the firm's more expensive flagship models for over a year.
The new model is an iPhone SE, which makes this the first upgrade to the company’s bare-bones smartphone, Apple's most in-demand model, in over two years.
The upcoming iPhone SE will be listed at $429, a price increase of 8% from the previous iteration’s price tag of $399. The previous iteration was released around the early phases of the Covid-19 pandemic, approximately two years back. The latest iPhone SE will be hitting the stores starting March 18,.
The new phone was unveiled at the annual Apple Event earlier this week. However, keeping the pandemic in consideration, the company did not invite media or guests to the traditionally in-person summit that it usually holds to unveil its latest products.
This time around, the company broadcasted the event live from its Cupertino, California based head office, from the auditorium named after its co-founder Steve Jobs.
The new iPhone SE will be equipped with a faster processor, a robust touchscreen, as well as a longer battery life as compared to the earlier model, but its key selling features will probably be its connectivity with the developing 5G wireless networks along with its low price.
It's a substantial saving over the more affluent iPhone 13 lineup, which was released last fall. The iPhone 13 is available in four different versions, with the market prices ranging from $700 to $1,100. All of them, similar to the iPhone 12s, which were introduced in the fall of 2020, can smoothly connect to the 5G networks.
Tim Cook, Apple's CEO stated during the event that the company is eager for the latest iPhone SE to build on this momentum.
As per Dan Ives, Wedbush Securities analyst, Apple is expecting to sell more than 30 million units of the upcoming iPhone SE models in the following year, fulfilling a need among the middle and upper-middle-class customers who hold one of the projected 225 million iPhones that are at least three-and-a-half years old.