• Thu. Aug 5th ,2021

Google redesigns its productivity suite amidst the remote working boom

By   Sumit Horo

Date: Jun 15, 2021

Google recently released new updates to its Workspace productivity suite to better adapt to remote working. Sources confirmed that the move could also allow it to better compete with Microsoft’s products, which notably have been witnessing substantial growth.

The search engine giant has integrated some new features including fresh capabilities for its video conferencing platform Google Meet. Although these features are free for users, entrepreneurs can avail of these services through a subscription plan.

The collaboration tools which corporates usually receive can now be availed by non-paying consumers through Workspace for Everyone, Google claimed. The company will also provide a tier known as Workspace Individual which is designed for upcoming entrepreneurs.

Google Workspace, which also includes the renowned email service Gmail is used by around three billion users. However, most of its component applications are not that recognized.

Google has also upgraded Meet to adapt to the hybrid work future. In this context, the Vice President and General Manager of Google Workspace Javier Soltero mentioned that the new updates will help in making the working location less relevant while supporting the ‘working from anywhere’ idea.

The internet giant has been adding Google Meet with various features since the recent past in a bid to catch up to Zoom Video Communications. Google is also known to lag in chat as workspace collaboration tools, a space where Slack Technologies and Microsoft Teams have seemingly excelled.

Although Google Chats is currently sub-categorized into Rooms, it is likely to be replaced by Spaces soon, essentially a communications hub in which users can instantly email message or begin a Meet call. They can also collaborate through spreadsheets or documents. 

For a while, Google has sought ways to diversify its revenue, of which around 80% was generated from advertising in 2020. This also includes its popular services such as YouTube, Google Maps, and Google Search.

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