Samsung Electronics, the renowned South Korean electronics firm, has reportedly announced that its new Galaxy A smartphones would be unveiled on Thursday this week. The Galaxy A is the company's entry-level device, aimed at users looking for more cost-friendly smartphones with flagship specifications.
Samsung stated that it is pushing the powerful Galaxy innovations for the A series even farther, referring to the Galaxy A range as the firm's most popular smartphone category.
The series will be showcased live online on Thursday at 10 p.m. (US time).
According to Samsung, the Galaxy A lineup, which will be available in a variety of new models including the A73, A33, A53, and A23, is expected to offer cutting-edge technologies, services, and features at an affordable price.
At this year's first product release, Apple had unveiled the next-generation iPhone SE, which can be compared to the Galaxy A series.
The new iPhone SE (third-generation) is available at $429, up from $399 for the previous model. It has a single 12-megapixel rear camera, 4.7-inch display, as well as Apple's A13 CPU, which was first introduced in the iPhone 11 series.
The Galaxy A73, the highest-end model in the A-series, is rumored to have Qualcomm's Snapdragon 750G processor, a 6.7-inch screen, and a Super AMOLED display.
In March of last year, Samsung, the largest smartphone producer in the world, unveiled the Galaxy A52 and A72 smartphones at its Galaxy Awesome Unpacked online event. It was Samsung's first time hosting a large-scale Galaxy A device launch event.
The Galaxy A series, which was developed in part to address the increasing competition from Chinese competitors in the mid-and low-end smartphone market, became popular among budget-conscious customers.
As per industry tracker Omdia, Samsung's A12 model, which was launched in December 2020, was the most distributed smartphone in the world last year, with a total of approximately 51.8 million units delivered worldwide, making the organization maintain its lead in the smartphone industry.
According to Omdia, the smartphone was also the first device from the technology company to sell over 50 million units in a year.