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TikTok beats YouTube in terms of 'average watch time' in the US and UK


By   Sumit Horo

Date: Sep 07, 2021

A recent report has reportedly suggested that the average time spent per user on TikTok is higher than that on YouTube in the US and the UK. However, the latter holds the top spot for overall time spent, although not per user, owing to its larger user base.

Credible sources have reported that YouTube has an estimated 2 billion monthly users, while TikTok had about 700 million monthly users in mid-2020, according to its latest public figures.

According to the analysts, the mass audience of YouTube implies that it is receiving more demographics comprising of relatively light internet users. It is apparently reaching everyone online. The most-invested users on YouTube seemingly match or exceed the engagement of TikTok users.

If sources are to be believed, TikTok has been making hefty investments for attracting a large number of users. However, they were not hanging around for a long time as compared to that on the other social media platforms.     

As TikTok has now overtaken YouTube in the US and UK and is reeling in Facebook, it reflects the increasing prominence of the former. In the UK, TikTok had reportedly beaten YouTube in June 2020 and has retained its position since then. While in the US, the two video-streaming giants are known to have traded places several times in late 2020 before TikTok made it to the top in April 2021.

Since last year, TikTok is supposedly competing with YouTube in terms of consumer spending. Reports suggest that apps with the live-streaming feature, such as TikTok, are showing a notable rise in the money spent on creators. The apps that have live-streaming as a prominent feature have reportedly spent three-quarters of money in the top 25 social apps during the first half of 2021.

Tiktok is known to allow its users’ tip creators with coins which is its version of bits. On the other hand, YouTube also has similar programs for its live streams.

Source credits: https://www.bbc.co.uk/news/technology-58464745


Sumit Horo

Armed with a graduate degree in Visual Communication, Sumit started his career as social media marketing intern along with some freelancing jobs, and then finally decided to take writing seriously. He currently writes articles for littlesaigoncollective.com. When not writing, he can be found sketching or shopping for books.

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